Feb, 2015 despite upbeat results from coca cola and pepsi this week, the us public has for some time been losing its taste for carbonated drinks worldwide the news is not too good for coca cola either, as. Currently, james quincey is the ceo of this mega corporation. Click here to find out coca colas strengths, weaknesses, opportunities and threats. Cocacola is the worlds largest beverage company, which reaches out to people in more than 200 countries cocacola, 2019. Cocacola in 2015 matt curd matt curd page 1 marketing plan purpose. You can edit this template and create your own diagram. Coca cola swot analysis 1 coca cola swot analysis feleshia coleman melissa johnsonmccalla will jones pedro cruzfeliciano layla johnson coca cola swot analysis 2 the coca cola company the purpose of a swot analysis for a company is that it focuses on the internal and external factors of a. Factors such as competitors, market size, and trends in the industry affect cocacola and its strategic decision making.
This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats. Coca cola is a brand which is present in households, shops, hotels, offices, etc. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. However, even with the above achievements of coca cola and the foundation of coca cola which has been since years back, the company has its own strength, weakness, opportunity and threats swot which are to be considered to be able to compete with the market and adapt to changes. Swot analysis of coca cola guide to perfect business. Coca cola swot analysis 2 the coca cola company the purpose of a swot analysis for a company is that it focuses on the internal and external factors of a business.
Environmental analysis of coca cola company business essay. One of the companys strengths is that it holds 42% of the market. Create your own coco cola swot diagram by editing this using our online tools. The company owns and markets four of the five leading brands in the market cocacola, diet coke, fanta and sprite. The company owns and markets four of the five leading brands in the market coca cola, diet coke, fanta and sprite. Strength, weakness, opportunity, and threat analysis swot. Bus 150 fall 2011 cocacola lookalike creates a problem in britain coca cola has been enjoying a 60% market share of the uk cola market. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Pemberton back in 1886 in the atlanta, ga area of the united states world of coca cola, n. Consolidated, a company producing, selling and distributing soft drinks in the u. Sainsbury wanted a piece of that and has just introduced their own brand of cola to the market.
Pdf cocacolaco swot analysis kenny nguyen academia. You name it, and the place would have heard of coca cola. Coca cola marketing analysis project report swot analysis. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. The swot and pestle analysis report of the coca cola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. Ko, the beverage giant is a global brand with a strong brand image. Swot analysis of coca cola however, even with the above achievements of coca cola and the foundation of coca cola which has been since years back, the company has its own strength, weakness, opportunity and threats swot which are to be considered to be able to compete with the market and adapt to changes. Cocacola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. The intent of this study is to supply an environmental analysis of the coca cola company. Because of this, coca cola has come up with long term objectives. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity. Swot analysis of the coca cola company essay 1002 words 5 pages coca cola swot organization history and mission statement the history of coca cola began in 1886 when dr. Coca cola has more than 3000 products in over 200 countries of the beverage brands with core focus on brand of coca cola, diet coke, coke zero, sprite and fanta. Although the swot analysis is widely used as a strategic planning tool, the analysis does have its share of limitations.
The cocacola company ko appears set to plod along during its 2015 campaign. Swot consists of examining the current activities of the organization its strengths and weakness and then using this and external research data to set out the. Swot analysis of the coca cola company 7 downloads 6 pages 1,401 words add in library click this icon and make it bookmark in your library to refer it later. The report contains a brief introduction of coca cola company and coca cola india and a detailed view of the tasks, which have been undertaken to analyze the market of coca cola i. Athavaley 2015 revealed that the chief executive of the company politely. The beverage industry analysis gives a synopsis of the trends in the industry that cocacola is a part of. Cocacola uses this strategy to explore new drink categories continuously, and it is keeping the tradition of expanding on their current portfolio of brands and products. Cocacola has more than 3000 products in over 200 countries of the beverage brands with core focus on brand of cocacola, diet coke, coke zero, sprite and fanta. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Cocacola swot analysis matrix step by step weighted swot. Swot analysis would give a good insight of the strategic capabilities and. In brief the purpose is to market a new innovative beverage packaging for coca cola.
Organizational analysis the cocacola company introduction. S, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. The cocacola company and its competitors advertising expenses 20152017. The coca cola comp coca cola any, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. In 2015, a value line swot analysis of the coca cola company noted strengths such as its globally famous brand name, vast distribution network and opportunities in. And explained about how the company competes within the. The cocacola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. In coca cola swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The coca cola brand is globally valued and recognized. At the beginning of the report we have covered the background of cocacola. After conducting a pestle analysis on the soft drink company, here is a look at a comprehensive swot analysis of coca cola. The cocacola company appears set to plod along during its 2015 campaign. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. Pemberton started out small, serving coca cola coke as a novelty drink at soda fountains.
Its market size, geographical reach, brand recognition, customer loyalty, and financial resources have made it one of the top powerful brands in. It is expected that by implementing these strategies cocacola company will be able. Appropriate strategies were derived from the swot analysis to reduce the most important weaknesses and risks, such as product recalls and poor water quality and to profit from the strengths and chances, like brand equity and supply chain improvement solomon et. Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Swot analysis of coca cola editable swot diagram template. While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. Swot stands for strengths weakness opportunities threats. Coca cola swot analysis swot of cocacola marketing tutor. Coca cola uses this strategy to explore new drink categories continuously, and it is keeping the tradition of expanding on their current portfolio of brands and products. In brief the purpose is to market a new innovative beverage packaging for cocacola. Coca cola enterprises is the primary producer of coca cola products in western europe, although it is headquartered in atlanta ga, and its stock is traded on the new york stock exchange nyse. Besides the well known cocacola and coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1.
Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that may be a. Cocacola co the, swot analysis in soft drinks world. It is best known for its flagship product, cocacola, and is one of the largest corporations in the united states. And explained about how the company competes within the internal environment and the external forces. Youll come across at least one of their product in over 200 countries. This competition thereby provides a room for not so loyal customer base to switch brands quickly. When you conduct swot analysis, you basically find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. These countries will enjoy the treat of coca cola in a way developed countries, already accustomed to the choice, may not. In august 2015, the company, cocacola iberian partners and. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. In the same month, the company launched a lowcalorie drink cocacola life in sweden. Coca cola industry analysis research paper swot analysis.
Swot is an acronym for strengths, weaknesses, opportunities and threats related to. In this article we will complete a short swot analysis for coca cola. Coca cola swot analysis 2016 with infographics read the latest coca cola swot 2020 coca cola swot introduction coca cola nyse. Looking for the best coca cola company swot analysis in 2020. Coca cola is the most recognized brand in the globe.
Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy project find, read and cite all the research you need on researchgate. Swot analysis of coca cola, one of the leading soft drink sellers in the world. The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. The net operating revenues of coca cola have continuously declined for the past few years. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that. The analyses include swot and pest analyses form the journal articles. Pdf coca cola market research assignment in uae tutors india. Coca cola was established in 1886 in atlanta by john pemberton. Cce launched cocacola life in norway, belgium and the netherlands in january 2015.
Swot analysis of the coca cola company essay 1002 words. Coca coal has the unsurpassed advertising strategies for instance sponsoring of world cups games, and english premier leagues. Also in the same month, cce introduced glaceau smartwater in the uk. Swot analysis is a technique much used in many general management as well as marketing scenarios. Globally, cocacola is more dominant and has a majority of the global market share.
Coca cola in 2015 matt curd matt curd page 1 marketing plan. A detailed analysis of the strengths, weaknesses, opportunities and threats of the beverages giant. Nov 17, 2019 however, if you would like to know more about swot analysis in general, you should find our article swot analysis how to use swot analysis useful. Swot analysis of coca cola company essay 780 words 4 pages. Mar 01, 2020 coca cola swot analysis 2016 with infographics read the latest coca cola swot 2020 coca cola swot introduction coca cola nyse. Swot of coca cola swot analysis of coca cola marketing91. In march 2015, cce launched cocacola life in japan. Cocacolas headquarters are in atlanta, georgia, in america. This report is a swot analysis of the coca cola company aimed at identifying the competitive advantage and market positioning of coca cola. Cocacola company is one of the leading beverage manufacturers in the world. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
John s pemberton, an atlanta pharmacist created a tasty soft drink which could sell at soda fountains. May 20, 2015 the cocacola company ko appears set to plod along during its 2015 campaign. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Last year 2015, coca cola saw a drop in its revenue. Stp segmentation, targeting and positioning analysis is used to study customers. The coca cola company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. It has heavy competition from coca cola in their soft drinks category. This swot analysis of coca cola will elaborate the internal and external analysis of coca cola.
They could focus on moving into developing countries with humid temperatures. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Doc swot and pestal analysis of coca cola yousaf abbasi. In conclusion this report showed the complete overview of the coco cola company and it also evaluates the different analysis of coca cola company. Pepsico swot analysis 5 key strengths in 2020 sm insight. Coca cola swot analysis 2019 swot analysis of coca cola. Today coca cola is one of the most popular soft drinks in the world and is sold in all counties around the world. Mar 30, 2020 below is the swot analysis of coca cola company.
Nov 23, 2016 coca cola is in hundreds of countries. The iconic coca cola logo and its popular drinks are a familiar scene in every part of the world. As it is illustrated in figure 1 below, in 2014, products belonging to coca cola company possessed 36. Basically, we use different types of the matrix such as swot matrix, efe. How cocacola is fighting against a us public losing the. The swot analysis examines the strengths and weaknesses internally of a business. In december 2014, the company launched cocacola life in france. Coca cola swot analysis 6 key strengths in 2020 sm insight.
The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. In 2017, we and the coca cola company represented approximately 23% and 20%, respectively, of the u. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Coca cola was suspected of using pesticides in their water. Dec 30, 2012 the report contains a brief introduction of coca cola company and coca cola india and a detailed view of the tasks, which have been undertaken to analyze the market of coca cola i.
Customer analysis stp analysis this section looks at how coca cola views it customers and the way it designs the consumer strategy. This year, the companys pretax profits are likely to decline in the highsingledigit neighborhood, meaning share. Coca cola swot analysis 2 coca cola swot analysis background the first coca cola was served by dr. The swot analysis strengths, weakness, operations and threats is a.
Coca cola has the biggest shares in the beverage market over 45 %. Analysis of coca cola company essay 2697 words bartleby. Case study analysis coca cola case coca cola swot analysis. Highlights of the coca cola companys swot analysis, mission statement, problem statement, possible alternative solutions, and the implementation. The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. To make this, we shall make a swot analysis of the company, analyze the competition which the company faces through utilizing porter s generic strategies, and find how it would be possible to better the strategic tantrum of coca cola. Coca cola is the largest manufacturer, distributor, and bottling company of non alcoholic beverage in the world. Cocacola is the worlds largest softdrink company which manufactures and markets nonalcoholic beverage concentrates and syrups. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. This swot analysis was produced by one of our expert business writers, as a learning aid to help you with your studies.
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